On Monday, April 23rd, Domino C-Stores hosted a companywide fundraiser to raise money for the wildfire victims in Northwestern Oklahoma. Domino C-Stores partnered with their sister company Domino Transports, Shell, and News 9 for the event and raised a total of $66,121.70.
All day Monday, 100% of the proceeds from all food, fountain drink, and coffee sales at all 17 Domino locations were donated to the Red Cross.
“Monday was a great day!” said company owner Martin Smith. “With the help of our thousands of loyal customers, our over 300 employees, and Shell we were able to raise $66,121.70 for wildfire victims. It is a testament to the work ethic of everyone that works at Domino Food & Fuel, Domino Transports, and Elmer Smith Oil Co. that we were able to organize an event with such great success in less than a week.”
All of the Domino locations were packed on Monday, filled with customers eager to help out. Store managers were excited about the event and heard lots of stories from their customers throughout the day. “The willingness of customers to reach out and the motivation of our employees shows this small town’s big heart,” Louisa Carlisle, manager of the Domino in Canute, said. Jeff Ciancio from the Domino Truck Stop in Woodward added, “Getting that many people rallied and on board shows how much compassion there is.”
Marty Logan, famed Oklahoma storm chaser and Woodward resident, visited the Domino Truck Stop in Woodward as well as the store in Seiling on Monday. He visited with fans, shared stories about the fires, and gave his Facebook friends a virtual tour of the stores while promoting the fundraiser. K101 Radio in Woodward promoted the event throughout the day, even giving Marty Logan a chance to discuss the event on air.
For the days leading up to the event, Domino C-Stores partnered with Shell to donate $10 for every person that signed up for Shell’s Fuel Rewards loyalty program. Shell contributed a total of $25,000 to the wildfire relief efforts.
Shell representative David Arbour stated “Shell has been a member of local communities across America for over 100 years. In times of need, such as the hardships felt around Oklahoma these last weeks, we are always prepared to work with our proud partners such as Domino C-Stores to support those in need of aid.”
“All in all, our fundraiser on Monday was incredibly successful,” Domino C-Stores marketing manager Kathryn Knott said. “Not only did we surpass our fundraising goal, but we gave everyone at the company something to get excited about and we got to give back to local communities. I’m really proud of what we accomplished.”
The video of the check presentation from the event can be viewed here.